🌐 Follow the Alibaba Cloud Chat App Onboarding Guide to Power Your WhatsApp Business Communication.

Article hero image

In today’s hyper-connected world, seamless communication is the cornerstone of business success. Whether you’re managing remote teams or engaging with a global customer base, having a reliable messaging platform is no longer a luxury—it’s a necessity. Enter the Alibaba Cloud Chat App Message Service: a powerful tool designed to supercharge your business communications using the globally trusted WhatsApp Business API.

This guide walks you through the steps to get started with the Alibaba Cloud Chat App, ensuring that your transition is smooth and your business communication is more effective than ever.

Why Choose Alibaba Cloud Chat App?

The Alibaba Cloud Chat App Message Service is a WhatsApp Business API solution tailored to meet the needs of businesses of all sizes. Whether you’re a startup aiming to scale or a large enterprise looking to enhance customer engagement, this service offers a variety of features designed to streamline operations and boost productivity. Key benefits include:

  • Reliable Message Delivery: Ensure that your messages reach customers promptly, no matter where they are in the world.
  • Scalability: Easily scale your communication infrastructure as your business grows.
  • Security: Benefit from Alibaba Cloud’s robust security framework, ensuring your data remains protected.
  • Trusted Partnership: As an official Meta business partner, Alibaba Cloud Chat App provides direct access to WhatsApp’s API, ensuring you always have the latest features and updates.

Onboarding Guide

Getting started with the Alibaba Cloud Chat App Message Service is straightforward. This six-step guide is designed to make the process as seamless as possible, enabling you to integrate the Chat App into your business operations with ease.

Step 1: Information Preparation

Before you dive into setting up the service, ensure you have the following information ready:

  1. Alibaba Cloud Account:

  2. Facebook Account:

    • Ensure your Facebook account is in good standing, with accurate details and no prior violations.
    • Register here: Facebook Registration
  3. Company Information:

    • Include company name, address, website, and phone number matching your business license.
    • Provide a bank statement or tax bill for Business Manager (BM) authentication.
    • Use a company domain email.
  4. Mobile Phone Number:

    • Ensure the number can receive verification codes or voice calls.

Step 2: Creating a Business Manager Account (BM)

A Business Manager account is essential for managing your business assets and permissions on Facebook. There are two ways to create this account:

  1. Directly via Facebook:

    • Log in to your Facebook account and go to Facebook Business. Submit your company information to create the BM account.
  2. Through Alibaba Cloud Chat App Console:

    • Log in to both your Facebook and Alibaba Cloud Chat App accounts.
    • Link your Facebook account and provide necessary company details to proceed with the WhatsApp Business Account (WABA) creation.

Step 3: Creating WABA

With your BM account ready, you can now create your WhatsApp Business Account (WABA):

  1. WABA Registration:

    • Use the details from Step 2 to complete the WABA registration.
  2. Adding a Number:

    • In the Alibaba Cloud Chat App console, go to “Channel Management” and click “Add Number” to input the required details.
  3. Service Activation:

    • Complete the authentication process by receiving and entering a verification code.

Step 4: Creating a Template

Meta requires that the first message to a customer be sent using a pre-approved template. Follow these steps to create a compliant template:

  1. Log in to the Alibaba Cloud Chat App Console:

    • Navigate to the Template Management section.
  2. Create a Template:

    • Design a template that fits your business needs while adhering to Meta’s guidelines.
  3. Submit for Approval:

    • Submit your template for Meta’s review and approval.

Step 5: Business Manager Verification

Completing Business Manager Verification is optional but highly recommended. It adds credibility to your business and can prevent account issues:

  1. Complete BM Information:

    • Ensure all information matches your business license.
  2. Submit Certification Information:

    • Provide your business license, bank statements, and proof of domain ownership. The review process usually takes 48 hours.
  3. Advantages of BM Verification:

    • Increase daily conversations from 250 to 1,000 and expand the number of WhatsApp numbers from 2 to 25.
    • Display your business name instead of a phone number.
    • Verification is a prerequisite for the Official Business Account (OBA) application.

Step 6: OBA Application (Optional)

Applying for an Official Business Account (OBA) provides additional credibility and features for your business. To apply:

  1. BM Verification:

    • Ensure your BM account is verified.
  2. Approved Display Name:

    • Make sure your display name aligns with your brand.
  3. Submit Application:

    • Submit your request to Alibaba Cloud, including more than five brand-related websites. The application review typically takes 24-48 hours.

Conclusion

The Alibaba Cloud Chat App Message Service offers a powerful platform to elevate your business communication. By following this onboarding guide, you can ensure a smooth setup and integrate the Chat App into your operations seamlessly. Whether you’re aiming to improve customer engagement, streamline internal communications, or scale your messaging capabilities, the Alibaba Cloud Chat App is your go-to solution.

Ready to take your communication strategy to the next level? Start your free trial today or join the Alibaba Cloud Discord community to learn more.